Feel It, Live It, Act On It – A New Approach to Environmental Communication

We often treat climate change communication like programming a computer: feed in data (facts about climate change), expect it to process (understand the implications), and wait for the output (action to mitigate climate change). However, our minds are not rigid, silicon-based processors; they're organic, evolving entities deeply interwoven with our bodies and environments. If we acknowledge this nuanced model of cognition, our climate change communication could become far more influential.